What’s The Difference Between Co-Citation And Co-Occurence?

In episode 286 of our weekly Hump Day Hangouts, one viewer asked about the difference of co-citation and co-occurrence.

The exact question was:

2) What’s the difference between co-citation and co-occurrence? also can you define citation, because people sometimes use NAP only as meaning for citation but what if there is no address nor phone and there is only name, does using a brand name only on external page called citation? does using a url of the site, without putting an anchor on it (naked url), called citation? is there a relation to the html tag to citation of seo? can you explain the Majestic Citaion Flow?

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