Click on the video above to watch Episode 302 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
All right, we are live Welcome everybody to Hump Day Hangouts. Today is Episode 302. It is the 26th of August 2020. This is the episode where I click on some risky links to keep you all safe. So looks like someone posted a link called dirty Tinder glory, social calm, I highly suggest you don’t click on that. But I went ahead and fell on the sword for everybody. And we’re going to get that deleted. So we don’t get the hold up everyone thinks later. Yeah. Anyways, moving right along. We got a couple of announcements we want to get to and a couple of upcoming events. But I just want to go through real quick and say hi to guys and see what’s going on. So let’s see. I’ll start on my left Bradley, how are you doing? I’m good. I’m good. I was running late because I was recording the solid training videos that I’ve been talking about for weeks and, and I almost almost ran out of time before Hump Day Hangouts. That’s why we’re a minute or so behind. So but I’m here. Got a good start on it. I’ll probably have that finished tomorrow.
So you guys can go to semanticmastery.com/process and you know, you’ll see the training as it gets updated over the next 24 hours or so I should have that new silo training updated so go check it out.
Nice Cool. All right, Chris. How are you doing? Man? Good here enjoying the end of summer not too hot anymore. But like yeah, during the last couple of days until it gets cold again here. And yeah, can’t complain otherwise. Cool. Marco. Looks nice and sunny here.
It’s raining. Yeah. Yeah, right. It’s, that’s a window with a like a filmy curtain so you can see outside, but it’s so bright.
It’s so bright, that you can’t see outside. I can’t help him.
What can I say? It’s the price I pay for the life I live.
Well, we agree
You taking that for us?
Awesome. Last but not least turn on the radio, man. Goodman, it’s good to have you back. Yeah, it’s good to be back I’m not gonna lie It’s kind of nice being out and about Gone Camping.
Anyways, nice to get away but happy to be back here and see everyone’s faces I see some familiar people in the chat as well.
Happy to have you back we didn’t die. Yeah, I was like yeah, smack masteries still here all right great. You bring us something from the roots. I did but with the pandemic, I’m just gonna have to keep it off so you know I’m a really sorry brick.
Adams gonna have to take another one and go ahead and eat the mushrooms. I know it’s rough. We’ve got all the mushrooms in the woods have got what was it? Glory social.
Mushroom.
Cake it better getting a little more serious here. I did want to talk to everyone real quick. You no doubt have heard by now about POFU Live. But it is coming up. So we’re getting under the 30-day count. I know that a lot of people talk to, we’re going to have a lot more people joining, we have 40 seats left as of right now. But it is nice because I know this year one of the ups of being virtuals. You don’t have to plan travel, you know, you don’t have to book a hotel room, all that. But I would say don’t put this off too long. Because we are limiting it on purpose. You know, if we had 1000 people, there are some things we wouldn’t be able to do that we’re gonna be a part of the event. We’re gonna have some group discussion, we’re gonna have some case studies back and forth. So if you’re considering POFU Live, check it out, go to pofulive.com, grab your ticket. Now. You can see the deadlines down here we have about eight or nine days left on the VIP tickets, there’s a very good reason for that. If you’re in the US, and we’ll get a beer sampling and food shipped to you. And we have to have all of that data in there’s additional links and stuff you’re going to get on top of that, but you can come over here and read it. I want to also go down
Um, and talk to you about our guest speaker so far not to get too into the details, but you can come over to POFU Live and check it out. But we’ve got Jordan Fowler Alright, mastermind member but also the owner of moon and our marketing Jordans been I don’t know, Marco, you know more than I do. But I know Jordan gets up some pretty cool stuff and he’s got an incredibly successful agency. So just having him talk about that, to me is impressive, but I think he’s gonna go into some stuff here about the content creation process and driving revenue. Well, it isn’t only that he has a successful agency. It’s the fact that he’s able to rank for the most competitive keywords in the metropolitan area with what like I’d say 15 million people only. Now he focuses on the part I’m not gonna say of all that he’s doing all the 20 million people, but he’s targeting a really large area with lots of people, lots of competition, and like he’s getting to the point where he doesn’t even have to reach out to
People, right where he doesn’t have to go out, knocking on doors. You know how sucky that is man. He’s getting people coming to him when you get that famous, or when you get that name and not fame, but name when you get that good when you can produce results over and over and over when you systematize. Like we say, create that system that just works. And this is what happens. You don’t go out looking for people they come to you. And best of all, it’s POFU, you name your price. It’s not a tenant on what they want to pay. Because if they couldn’t pay, they wouldn’t be talking to you in the first place. They’d be looking for that cheap stuff. When they come to you and they already know that you have a name that you’re the big fish in the big pond. They know the money that’s gonna take.
Definitely Awesome. All right, and I’m not gonna I do want to get into the question. So I’ll keep this short. We’ll talk about these guys a little bit more. But Jeffrey Smith will be joining us for the third POFU Live here in 2020. He was with us for 2018 2019 he’s coming back if you don’t know who he goes check out SEO boot camp and then come out from under the rocky been hiding under semanticmastery.com/seobootcamp. Yes, I say that is because it’s half price if you buy it through our link No shit, so just want to clarify that sorry. No, no, that’s good. You just saved her on some money cuz I was just speeding through it. But we’ve got a quick video with him coming out. I believe Bradley. Hernan. You sat down and talked to him briefly. So we’re going to be sharing some of that information, what he’s excited about POFU Live. And last but certainly not least, Brian Caddo. He’s going to be talking to us. He’s also an agency owner, and he’s going to be giving a great presentation at POFU Live about getting better clients and the most important part of that good client that sticks with you. Because I think there’s a lot of us out there. We’ve been in that situation where we could get clients. But then we found out that you know what, sometimes it’s harder to get those good clients and then have them stick around. So I think that to me is just as important. I don’t want to turn I want to find good points.
I want them to stick with me. So I’m really excited to hear what Brian has to say about this.
So with that said, head over POFU Live, grab your tickets. Do you have any questions about this about the tickets, anything like that just emails support at Semantic Mastery and we’ll get you straightened out. Before we dive into anything else, we need to cover you guys. Very briefly, I just want to mention what Marco was saying about the difference between inbound prospecting and outbound prospecting is he was talking about Jordan and Jordan got people coming to him this inbound prospecting, right? That’s people coming to him from referrals, or it could be from, you know, content marketing can be from any number of things where people have been exposed to who he is, and then they seek him out. And that’s a very, very, it’s a much better position to be in when you’re trying to take on new clients or, you know, lead buyers or whatever it is that you’re trying to do for your business. It’s certainly a better it’s a much different dynamic when somebody seeks you out first because it puts you in a power position of power position to fuck you as we call it right or position.
of authority because they already know that they’re they want you to I want they want to work with you, right? Or they want you to give them at least a proposal pitch them a proposal. So that’s a whole different dynamic than interruption marketing. When you’re doing outbound prospecting, don’t discredit either one of them. Now, the reason I started telling you this because I’ve been playing around what I’m going to be teaching about at POFU Live this year is prospecting. I’ve been working on some prospecting stuff or some lead gen assets of mine, and I’m using a new, a new service called dub DBB, calm DBB calm, it’s a video email platform, but it works really, really well. And just at the beginning, on just on Monday, I sent out an email to 15 Tree Service contractors one video that I recorded and uploaded it to the dub platform. And I sent out one email to 15 Tree Service contractors and I got two new lead buyers this week from it for that’s pretty damn good. That’s really really good results.
I’m also working on some automation and things like that to really just start filling up the pipeline with Tree Service contractors on autopilot. And that’s what I’m going to be teaching about at POFU Live this year. So what the reason I wanted to mention that was that inbound prospecting is where we ultimately all want to be. I think that takes time, you got to build a reputation a name for yourself, and then people will start to seek you out. That’s also part of the reason I always recommend niching down into a particular industry because you start to make a name for yourself in that industry, you can charge higher prices, it becomes easier to scale all of that. But don’t discount outbound prospecting because if done right, it can be very, very effective. So I just wanted to point that out.
Cool, let’s do it.
Okay, everybody, good. We can get into questions. Yep. All right. Let’s do let’s go.
Oh, yeah, by the way, so go to semanticmastery.com/process guys. This is the process street doc that I’ve been talking about for a few weeks, but I have not done this either training, I will flesh this out with more text as well as you know what I’ve got in the slides and things like that as I finished the training as I said, I hope to have it done by tomorrow afternoon. But I just wanted to point out the website, silo architecture training. A couple of the videos have been added, this will be fleshed out a little bit more, but this is going to be completely updated from the silo training that I recorded, I don’t know in 2014 or 15. So this is all updated. All right, should be done by tomorrow. That said, let’s get into questions.
How Do Add Attribution Links To A Shopify Blog Without Yoast Or WP?
Looks like the first one is from BM SEO. He says Hey guys, unreal content, I had a question about RSS post attribution links for the Shopify blog. How do I go about adding these without Yoast or WordPress thanks.
You can hard code that in humped excuse me in IFTTT, you can hardcoded into the applets in IFTTT, so if that’s what you’re using as your syndication trigger is IFTTT to kind of manage that for you, then you can write in the applet you can set that up. And in fact, I did training on this for Hump Day Hangouts. Just a, I don’t know, probably about six or eight weeks ago now.
But yeah, I did specific training and even posted the, you know, example, code for the applet and the hump day Hangout. So just go to our YouTube channel and search for attribution. You know, whatever, go to semantic or YouTube comm slash semantic mastery, use the channel search feature and then just search for IFTTT attribution, applets or something like that attribution links and it should come up, you should be able to go see what I posted and the text document for the code that I posted should also be available in the video description for that as well. Okay. Does anybody want to comment on that?
Is Semantic Mastery Related To Ranking Factory Revolutions?
Nope. Next is please excuse me for mentioning a competitor. But there are these guys Ranking Factory Revolutions. Do you have any relation to them as they teach similar tactics of stacking? I do not. Marco, do you want to comment on that?
Oh, I’m okay with Patrick. I know Patrick Patrick total, I’ve done webinars with Patrick Tuttle. He owns the factories, or he’s part-owner, I’m not sure.
It’ll be the first one to tell you that they’re based on my tactics on my original iframe and concepts. So I appreciate him for that. He does mention that he mentions that often guys. It’s just different ways of trying to accomplish the same thing, which is ranking. I’m not saying I can’t really say anything about it, because I don’t know. I know people that use it and have success with it. And I know people that use our stuff and have success with it eventually comes down to a choice of what it is that you want to do and how you want to accomplish it. That’s all it is. I mean, we have an entire system built around this. So it’s not just the drive stacks and D sites. It’s not just a stacking. It’s not just the iframes, right?
We set up the SEO shield for a very specific purpose because we’re accomplishing many different things when we set out for that purpose, which is what we’re calling now, entity-based wireless SEO, meaning we don’t worry anymore about Google, haven’t worried about a Google update. I mean, I see guys freaking out all the time. Google’s constantly updated updating three over 3000 or 4000, just last year. I don’t know how many so far this year, but it’ll be in the thousands. So imagine, every time they have enough that you freak out you die, or have multiple peptic ulcers, right for perforated ulcers. Now, with that in mind, but Robin, I sat down and came up with this shield concept, right? I’ve been talking about the SEO shoot for years.
But we finally came up with a concept where we taught people just relax.
This is what we’re doing. This is how to do it. This is how you’re going to accomplish it and not worry about Google. Why? Because we’re doing exactly what Google wants. Here.
Very good. I gotta find it. I’m gonna I’ll find it and come back. I’m looking for that attribution stuff that the previous question was about guys. I’ll try to find it and post it back in here at the end of today should only take me a minute. We should actually probably highlight that somewhere too. I’ll make a bookmark or something because we get that question often so I’ll come back to it.
Should You Wait Until You Have A Verified GMB Before Publishing The Gsite?
Okay, uh, let’s see. The next question was Ilana says, Hey, guys, would you wait until you have a verified GMB before publishing the G site? Just wondering whether or not having all the links in place for the initial crawl would affect anything, in turn, all the iframes on the G site as well would be missing the GMB. I mean, it’s up to you I don’t typically wait if I’ve got. I usually wait only because I don’t usually have ordered the stuff until after the GMP has already been verified. But if I was getting an early jump on the G site and all of that, I would go ahead and publish the damn thing and then just go back and add in as needed. And you can always go back to search console and ask to have it re-crawled. For example, if you go to URL inspection in Search Console, or Yeah, Search Console URL inspection and just add the URL back in and have it crawl again, it’ll say whether it’s indexed or not. But if it says it says page changed, question mark request indexing. So if your page has changed, you can ask Google to recrawl it again, by just doing that. So that’s what I would do is I would first publish the G site, go ahead and add it to search console. And then from there, whenever you go, you know, go back and complete it. Once your GMB is available, and you have updated the G site, then I would go back and just request indexing again, essentially have them recrawl it again, that’s what I would do. Anybody else? Yeah. What what are we doing? Because when you talk about something like this, you’re talking about so many things, if you’re talking about our system, our way, if you’re trying to create the entire entity, then you need that GMB.
That’d be it. You’re just not you need that map you need that you need to verify GMB to get that local listing, to be able to appear in maps to be able to get those local calls.
Which is where all the action takes place. So get that first. Now if it’s nonlocal, you don’t really need a GMB.
So, Atlanta, what is it? So let me ask you directly, what are you trying to do? Are you working locally? You can’t do it without the GMB. If it’s nonlocal, then you have a lot of options open.
That’s what I would say with that.
Are You Linking From Your Google Properties To Gsite Categories Or The Homepage?
Are you good? The next questions are from Ilana as well. She says two more. One for the G site or excuse me, for the G site mirroring, are you linking from your G properties to those categories on the G site with the keywords you’re trying to push or just linking to the homepage? Yeah, again, it’s mirroring, right. So that’s what we talked about. I don’t know how deep we can get into it here. But whatever your mirrored your pages from. So for example, if I’m going to use this as an example, although I don’t know that you’re going to have a self-hosted website if you had a self-hosted website and you’re mirroring that structure onto a G site, then each, you’d have a one to the one-page relationship. So in other words, for every page on your main site, you’d have a corresponding page on the G site, what I do is I frame the main site page into the G site. And then I’ll also link back to that page using the primary keyword typically so that I have an anchor text link going back to that page as well. That’s just that’s one of the ways that I do it because you can actually push keyword relevancy through that link that way. But that’s the way that I do it. So for example, if I’m creating silo structure on the G site, so I would create child pages because there’s not really posts on the G site, then the child pages are going to be linked to from the parent page by default unless you turn that option off in G sites. So that creates that link. And then for each one of the child pages, I’m going to iframe in the corresponding page from the money site, and I’m going to also link back to that page with an anchor text link. And then I’m going to link to the previous posts within that silo or page within that silo using a related keyword phrase, so just basically another one from another keyword from that same silo. Does that make sense? So that’s the way that I do it so that it’s always linking back to its target page, whatever it’s mirrored on is going to always be linking back to its target page. And then I always duplicate whatever internal linking structure I have from my primary asset into my mirrored assets as well. And that goes for the same for the RYS drive stack stuff as well. Same thing. So that’s how I do it. Marco, do you do it differently?
I mean, no, yeah. All right. So when we start out with the keyword research, the keyword research gig, we deliver three categories, right siloed with suggested words that people use, guys and it’s just a suggestion. It doesn’t mean that that’s the way it has to be, you know your niche better than we do. We give you suggestions. You go with it, or you don’t but three categories are enough to start with on something new. If you already have existing categories, then that’s fine. So I’m going to the top-level category.
I’m going to clone that one to one, right whatever that category is, is going on the G site extension with its own DRS tag. And then that’s going to get hammered. And link over to that category page on the money site. Now category meaning the WordPress taxonomy.
Correct.
It’s your market level keyword. So if it’s HTML, or whatever else it is, it’s the market level keyword, the top keyword in that niche that you’re trying to push up where all the money is. That’s what you will link to, that’s what you will push your link building through so that you so that it ranks for not only that top market level category where the money is but all the additional keywords under that category. Alright.
That’s one. So you extend those, it would make no sense to do all that work and link everything to the homepage. Yeah.
Yeah, agree. Absolutely. None. So think about that.
Yeah, where do you want to push the relevancy? That’s the point the whole kind of theme, mirroring to keep all of the activity, external link building, and everything that we’re going to be doing to our tier one, entity assets, all of that very tight keyword theming. So those keyword sets want to keep it very, very tight, very specific. And we want to inject that into the appropriate area of the SEO shield, right, and then have the SEO shield direct it to the appropriate area on our money site, whether that’s a G site is our money site, or if we have a self-hosted site, it doesn’t matter. The whole point is you want to think about, you know, go from the outside in like, you know, tiered link building like the top of the funnel down to the bottom of the funnel, right which would be very pinpoint accuracy where you want all of that relevancy that you just built through the tiered link, building your entity assets and everything else, where do you want to push that relevancy to? And that’s really, really important. So just keep, think of it that way. Think of it as a funnel. Visually, you’ve got all this stuff on the outside and it keeps narrowing down to its ultimate target point, which is where you want to play
All of it too. And you want to with with with very specifically pushing it to certain areas on your site. And again, it’s all about relevancy and how you stack content and everything else. And that’s essentially what you’re saying. Correct, Marco? Yeah.
Very good. All right.
What Is The SEO Benefit Of Using Link Shorteners?
So the second part of that is what is the SEO benefit of using link shorteners? It just gives you additional URLs. So you can also siphon some authority off of the domain shortener or the URL shorteners themselves, which is part of the reason why the mgyb.co shortener is working really well. Because, you know, over the years, it’s been hammered with a shit ton of backlinks and everything else. So it’s got some link juice built to it. And so we do the link shortening because it just gives what first of all turns really ugly URLs into something a lot shorter. But also, you actually do siphon some authority from the domain itself that way and it gives you additional link building targets to what else can you add to that?
No.
I mean that is a lot of benefits that aren’t really talked about because people just don’t know that I’m not willing to share in an open way that I have shared anywhere. I mean, not even with you guys on how these shortened links can work to benefit everything that you’re doing, but that’s coming in the heavy hitter Club by the way. So I will be sharing that at some point. Why they work how they work, why to avoid Abby, any way you can anything that’s not a 301 anything other than a 301 should be avoided like the plague, right?
It’s just pushing power you can Dre that trust, authority, so many things that come with that link shortener as long as it’s a 301 anything other than the 301 and you lose the benefit and makes no sense to use it.
There you go.
What WP Plugins Do You Recommend For A Local Directory Site?
Let’s say Mateus is up if I said that pronounce that properly says hey guys thinking about a local directory. I was wondering if you knew any good WordPress plugins for this. Preferably one with a solid structure built would be nice and ability to add in cities to expand in future also, would an ROI stack be suitable for a site like this using just the category keywords and linking to the homepage? Thank you. You know, I don’t know there, I don’t have any suggestions for the category or excuse me, plugins for building a local directory. I know there’s some, some pretty decent themes out there now that are built specifically for that. So they probably have functionality built into the WordPress themes that will handle what it is that you need to do. There, there may be plugins as well, I just don’t do directory style sites, I found them to not be very lucrative, more work than they’re worth, to be honest with you. But I’m not you know, I’m not trying to discourage you if that’s what you want to do. But I just don’t have anything to suggest because it’s not something I’ve done I last time I started to build a directory site was probably seven or eight years ago, no shit. And I just found them not to be very, very profitable. They’re harder to rank, in my opinion, because it’s hard to build topical relevancy on a directory site. Does that make sense? I know that because one of my clients has actually got
He’s building a directory and and and I’ve been working with him and it’s he’s wondering why he’s not getting he’s not spending any money on it. It’s all on-page stuff that I’ve been consulting with him for. It’s just on-page stuff. And they keep asking me why they’re not getting any results. I keep telling him You got to spend money on off-page two, especially for the directory because think about directory style sites guys, that the content is very thin, usually right? So it’s very difficult to build topical relevancy, without doing external like off-page SEO stuff, right? You can push power into a directory site where it doesn’t need a ton of on-page, four topical relevancy if you’re building the relevancy externally. But if you’re just trying to rank with topical relevancy on-page, it’s very difficult to do with a directory unless it’s a very niche, specific type directory, in which case then it can accrue topical relevancy, very easy, but if it’s a general business directory with multiple types of business, then it’s hard for Google to identify what the site is about specific
Because it’s got so many broad topics. And so again, I’m, I don’t recommend building local directory sites unless it’s niche-specific. Or unless you’re going to be doing a lot of external SEO, if it’s a general business directory, then it requires, in my opinion, a lot of external or off-page SEO, in order to really start to get results from it. Because there’s very little that you can do on-page to build relevancy. At least that’s, that’s been my experience, which is why I just don’t like to mess with directory sites. So I don’t have any recommendations for you. Does anybody here not for plugins, you know that we use MPC math page creator for mass page websites, that’s the way I think that would be an easier way to build the directory and then what you would do is on the drive stack and G site, each category that you have on your directory would get a cat a corresponding category on the dry second t site right in extension. So that’s how you drive the power into it. This is Bradley then it’s about everything. So how can you tell the But what exactly your website is about when you can’t really focus on what the website is about because it’s about everything when your website is about everything like the entity is really hard to focus on because it’s about all of these categories.
And so you’re gonna have to plan that out, you’re gonna have to do the schema correctly, so that you relate all of these categories to the parent, the parent, to all of the carriers, the children, and how you’re going to create all of that relevance throughout your brand. The best way would be brand, pushing the categories dry second D site extensions, but it’s a map monumental job. What do you hope to accomplish with your directory? what’s the point of this because if it’s ranking rent, then it might be better to do something local, where it’s highly relevant.
Get those local services ranked, and then you can rent it out, you can offer it to people, right? It’s a lot different. I always tell people, look, we have to focus, we have to find a focal point, we have to find some way to make this thing, because it’s a thing, and the entity is just a thing on the internet that we’re trying to get Google to see. And we’re trying to show Google that our thing is the best on the web. So how do we do this? If we’re scattered all over, then to start with, it’s going to be so difficult to accomplish, what it is that you’re trying to do, which is rank, every category, and then everything under each category, which is a monumental job. I mean, you’re talking about just hundreds of thousands, if not millions, of dollars to get something that Yelp didn’t grow out overnight. Yelps have been around for years. Any other directory that you can talk about? It’s been around for years. To start out. You can bootstrap it, you can. Yeah, I’m gonna put in some sweat equity and a couple 100 bucks, and here I go, not gonna happen.
Yeah, you know, in my opinion, a better method if you want to go the directory style is to go with a local directory in a particular city but build the primary site out as a local events and news type site like in other words you can and there’s something that we’re gonna we’ve got in the works that we’re going to be bringing to you guys in the coming months. But it’s along these lines where you can build out like a locally local media or local news style site for a particular city. And you can go out and curate content from other local news sources and radio and you know, event calendars and local Facebook pages or Facebook groups, you know, things like that, that you can actually use to populate the content of a locally based site that’s and that will start to generate if you know from having content that you don’t even have to produce because it’s produced. Again, you can use like Damon Nelson RSS masher for that is an example. Those are things that you can do that you can actually get a site that will start to accrue traffic, once it gains a little bit of traction. And then from there, you can start to sell or rent, you know, like business listings on there, or even just rent or sell ad space, right? You can do things like that. And I think that’s a better route to go than to build like a Yelp style directory type business site because it’s very difficult to get traction as Marco and I just mentioned with those types of sites, whereas I think with even though the local news type media style sites, you can populate it with other people’s content. And you can do that on autopilot. And it will start to you know, with some additional off-page SEO stuff like a drive stack, for example, and link building and everything else, you can start to get some traction in local space with that type of a site and start getting traffic and traffic will really help that site to take to gain authority in Google’s eyes. And then from there, you can start to sell posts or business directory listings, essentially as well as advertising space and everything else that’s something that I would recommend overdoing a traditional like Business Directory site. Because I just I’ve seen over the years, we’ve had a lot of people come through Semantic Mastery that has tried business directories, a ton of internet marketers and SEOs have tried business directories. And it’s very rare that anybody turns them into something profitable, it ends up being more of a time and money suck than anything. So I would just recommend against it unless you like Marco said if you got a specific reason and you’ve got a strategy in place that you think will work then, by all means, pursue it. But the reason why a lot of people don’t have directories is that it’s very difficult to get them to perform well. So
good question now. Maybe he’s up with a multitude of questions, but that’s okay. Maybe because we don’t have a lot of questions today for some reason. So we’ll go start with
How Much Of The Budget Should You Allocate For Content Strategy?
number one just for knowing even if SEO clients are not my preferred model, so you charge $1,000 on a client, how much of that should you allocate to content? It just depends. You know, like, are you doing it in house? Are you buying it, you’re outsourcing the content to a third-party provider, you know, all that kind of stuff, I can tell you that depends with my clients, on an average note, usually, I spend more of whatever the overall retainer budget is on a monthly basis, in the beginning, so that I can get the traction very quickly. But then once, you know, my client is my, the project is performing well, then I usually back I usually try to keep it to about 40%, no more than 40% of whatever the overall budget is. And that pays for content that pays for virtual assistants to manage different aspects. So essentially, you know, administrative assistants and that kind of stuff, but I try to keep it around 40%. That’s not always the case. Like I said in the beginning, typically I might spend 60 or 70% of whatever the monthly retainer is to get traction very quickly. But then once it’s performing well then that’s like I said I try to keep it at somewhere, somewhere around 40%. Mark. And that’s just kind of a rule of thumb. It doesn’t always fall into that ratio. about you guys. Yeah, go ahead. Marga no good. Well, I’m gonna say I think he’s got I forget this BB. Yes. Yeah, I think you’re approaching this kind of backward, I would say how much is it going to cost to get the content that I need? And then kind of work off of that? Because if the content can be done for 50 bucks, what, you know, that’s great. That doesn’t mean you can’t charge $1,000. You know, I would just look at that in the budget, instead of saying, Okay, I’m getting $1,000. Now, how much should I spend? Because at that point, what if the answer is 1200? So, yeah, which I mean, it won’t be But yeah, I would just say maybe work that backward in the future. I think you’re right to say how much should I expect to be spending because you may just be asking this question to kind of look into content ideas and how much it may cost but if not, I would say definitely flip this around a little bit.
Next time and say if I need to produce content, or how much is it going to cost? And then based on that, how much should I charge?
Yeah, to me, I’m with Adam. Because he’s focusing on the wrong thing. It’s not just content allocation, how much is it going to take for resource allocation, because there’s a lot of things that that thousand dollar client is going to require, well, hopefully not, hopefully, you’re not doing a whole lot for 1000. Now, I wouldn’t do shit for 1000 hours.
Right? $1,000 that’s not even an hour of my time, I’m not doing shit. Now.
I understand you guys. You have to take these clients at $1,000 you should have a system in place it has to be part of your system. And you have to know what that system costs you monthly per client. So you know when you bring $1,000 client and what it is that you can give that client for that thousand dollars because you don’t know you’re going to end up spending a whole lot of your time.
Listen to me, when I tell you this, it’s going to cost you more than $1,000. That kind of giving you because it’s going to require a whole lot of your time, which you shouldn’t be spending on that anyway. So focus on building a system to the point where you know exactly also, let’s say, the first three months, it’s going to cost you 80% of that revenue coming in. But after that, it’s going to go down to take 3040. And then you get to keep 60. Well see, now you have a system in place, and you know exactly what it’s going to cost. And you can just bring these people in one right after the other at $1,000. Knowing that, three months later, you’re going to keep 60% of the revenue. So you get 10 clients at the end of those three months. You’re making six k a month. If you don’t know it’s going to cost you time and it’s going to cost you money. Remember what I’m telling you?
You’re right, you’re absolutely right. And forgive me I forgot that he mentioned to just content but what I was talking about is it overall what how much of my clients budget Am I using to get the results for and that that covers link building and bed campaigns all of it right so my blogger to produce content, everything that covers it all so and I do have a system for all I’m working with now is Tree Service clients. So you know, I know what my costs are going into a new anytime I get a new client the contacts a new Tree Service contractor the contacts me, I’ll look at their, their project and I’ll determine what the competition levels are, but I know what my costs are. So it’s easy for me to be able to quote on that. And that’s again, why I prefer to stick with just one industry type now because I know what my costs are I know what it’s what the keywords are, I know what you know, I’ve got content people in place that are really good at producing content for that industry. So all of it just makes it much easier for me to be able to determine very quickly what my costs like it’s just easier to manage my business when it’s all one industry like that. So
So I got away from trying to do work for anybody other than just tree care companies. Now.
How Do You Build An SEO Shield With A Domain That Has Multiple Subdomains?
The next question was if you have a domain that has subdomains, each subdomain has a different purpose of a niche, not for lead gen niches like dogs, cats, sports, etc. How should it be built with the SEO shield to the top domain and shield each subdomain? Well, yeah, I mean, if each subdomain is kind of its own standalone topic then that’s what I mean. Again, I don’t like how do you have things branded together? Remember, it’s about the entity too. It’s not just about the topics, it’s about the entity. So it that’s kind of a difficult question to answer because I don’t have all of the details of you know, what the structure of the project is that you’re talking about is, so I don’t know how all the subdomains tie into the main entity, the root domain, how does that occur? Like what, what is the relationship and that would really, that would determine what my answer would be. So if it’s all the same brand, but it’s like different categories of things, then you could have one, you should have one primary stack and one primary entity. And you can have like subsidiaries of all of that for but again, I don’t know what your setup is on that. So it’s kind of difficult to answer. If they’re all kind of unrelated or they’re not part of really an overall brand, then I would do separate, you know, separate shields for each one of them and treat them as if they were independent entities almost. But it’s really difficult to answer without more details. Do you want to take a stab at that, Marco?
No, no, I totally agree if you don’t relate the subdomains in some way to the parent, and you create any kind of confusion as to which one’s the parent.
If you in some way know, are ambiguous that parent-child relationship, then you’re in trouble because Google is going to take those, let’s say just three subdomains and the main domain is going to be four separate entities that Google is going to take a look at. And it’s going to confuse all four and it’s not going to know which one is supposed to rank. AI is getting to the point and especially with schema not available and everything. That’s about available it’s to the point where it Google can really focus down on what the entity is what it’s all about. And what it’s supposed to do with that, the moment that you confuse it, it gets really confused and really fucked up. And it’s going to go all over the place and not know, like, you’ll see things scattered all over the place, the moment that you related or that you create the relationship, the parent-child, make sure that that the button knows subdomain is part of the main domain. But the subdomain is not a separate and apart domain is that living is not just living there and doing nothing. It’s completely relevant to whatever it is that you’re doing, then you can really power that up and it’ll help the root and the root will help the subdomain that’s where we are right now. Okay, so it’s when you’re really focusing on this when you’re thinking about how to brand and how to focus on the subdomains and how to bring them up how to rank them. Then it all works together. It all comes together. It’s not something that works, separate and apart. You have to bring up
mol together and that’s tied up or tight together with the schema.
Does Google Index A Referring URL?
All right. The next question was if a user came from a backlink to our site that was just created, does Google index the backlink? Well, I don’t know if Google index the backlink, but from somebody visiting it, but it is a signal nonetheless. And depending on where that user or visitor came from, right, if they were at from an Android device or from a Chrome browser on a desktop or a laptop, or if the site that they came that the link was on that they clicked through, had analytics on it. You know, all of the Google Chrome knows that clicked came from that link. Right. So the visitor came from that referral, that referring URL, whether Google decides to index that page that had that referring URL on it or not, is up to Google. That just because somebody clicked through that referring URL doesn’t mean that Google’s going to index the page. But Google depending on like I said, it Google, most likely 98 chance, knows that that visitor came from that specific URL from that, from the page that that URL was referring URL was posted on. And that’s still a good signal nonetheless, for both? Well, it can be a good signal, but not only for your own site, but also for the page where that referring URL was on because that shows activity. Right? So activity, relevance, trust, and authority. So that’s activity. So but again, it could be a visitor from a completely unrelated, so like a non-relevant link, and that shows activity, but if it’s on if it’s not relevant, is that beneficial, or does it cancel it out? Do you see what I’m saying? So there, that’s why ART (activity, relevance, trust, and authority). There are three letters in the same acronym because they’re all related to each other. So you want to comment on that?
You are absolutely right. We don’t we have no way of knowing what Google’s going to do. Come on. It’s cool. We don’t know now.
What’s going to happen to that is like, what link? Are you talking about it? Where is that link? Because if it’s a link in some document, some obscure document somewhere, I don’t know how likely it is that that’s going to index or how the user even found that backlink. Now, what you can do if you want it index is run some ads to that and get some click-throughs. And I guarantee you that Google is looking at that even if they decide not to index it. That’s a that’s an absolutely depends what Google does with that backlink. It depends on how relevant it considers that back. And because of that backlink isn’t relevant to everything that you’re doing, then Google is just going to disregard that make right the distance graph algorithms not even going to take it into account.
It could be that the person clicks on it, it’s not related. They bounce. And that’s not a good signal. It’s a negative don’t find what they’re looking for. And so that link, it’s discounted unless it’s coming from a very powerful domain to start with what
The relevance gets transferred in another way, let’s just call it that way. So I don’t have to go deep into that. But you know, the power of the subdomain, the trust and authority can override relevance. And we’ve seen it time and time again. But that’s why we use Google. That’s why we went in there in the first place. Right? It depends on the bank backlinks, it depends on the website that it’s on. Depends on the purpose of the website. And it entirely depends on Google, because even if it’s powerful, and you’re getting all of these positive signals or whatever, Google may decide just for whatever not to index that backlink, but that doesn’t mean that you don’t benefit from it because Google knows it’s there.
What Should You Do If A Youtube Syndication Powered Video Ranks Down From SERPs?
Sweet The next question, and then we’ll get to somebody else’s baby says say you say we use a YouTube syndication only what to do if a video drops position in the SERPs. While you can just do standard link Building and embeds plus link building. That’s all like just traditional SEO stuff. I can’t tell you how many times I’ve repeated this maybe. But my preferred method, besides just SEO stuff, is to buy targeted traffic to it from Google ads. So because it’s so inexpensive, it’s so inexpensive. In fact, it’s typically cheaper to run a targeted traffic campaign to a video to help it stay ranked or to rank it, to begin with, and then also to stay ranked than it is to spend a lot of money on embeds and link building. I’m not saying don’t do that, because if you don’t want to run Google ads, for whatever reason, then you can still brute force YouTube videos to rank with SEO, there’s no question you can do it. So link building embeds plus link building that kind of stuff. Again, putting a video in a press release tends to work quite well. Also, that’s a great signal for videos to rank. But for me, I like to do a little bit of SEO work and then just constantly run targeted traffic to the video and that seems to just like be the magic bullet for what I’ve done over the last several years. But you know, one other thing is to remember if you have, you can set up like applets inside of IFTTT to where when you like a video so like whatever channel is connected as a service to your IFTTT, so whatever channel it is that you’re using an IFTTT to trigger your syndication, you can go out and create the like applets which are if an if videos light, then so if, like video, then and then just basically duplicate all the applets that you currently have, and have so that the trigger is instead of new video uploaded. It’s when you like a video from that channel. Like in other words, when you’re acting as that channel and then you like a video, whatever video it is that you like, will automatically syndicate so if you’ve got your syndication networks connected to your YouTube channel, then you
You log in as that YouTube channel and you go back to your video and you can make your own video and it will re-syndicate out across the network that can also give it another boost and that that, you know can occur from time to time, especially with older videos that have already been syndicated. And it’s been a while, but as I said, something else you can always do is go out and take your syndication network posts, where that video was already republished, and extract all those URLs and then by link building to those URLs as opposed to directly to the video. Something else you can do is the YouTube silo method, right? So create a playlist, which is a YouTube playlist is nothing other than a container. So you can create silos within your YouTube channel using playlist so you can also remember you can get even boost whatever video is you’re trying to rank by taking that same video creating similar versions of it, your tools out there where you can take the same video and spin it. And essentially, it’s the same damn video but it looks different to YouTube. You can create a playlist with your video that you want to rank at the top with the playlist and then create add all those additional videos in the playlist as supporting keywords just like a silo, silo architecture on a WordPress site or on an on a website, and then interlink all of those back up to that top-level video. And again, I cover all that stuff in YouTube silo Academy, which you should already have access to bV. If you’ve ever purchased anything from us, I think we just give it away now. If not, it’s seven bucks, go buy it. But that’s something else you can do. So there’s a number of things you can do for YouTube. Again, for me, the easiest thing in the world to do is just go once the initial SEO push is done, I just go buy targeted traffic and that tends to do work every time. So the comments on that, guys? The three pillars that we work by that we work on there that we live by our activity, relevance, trust, and authority. You have a video and for whatever reason, it’s dropping. You already have the relevance because you got it on a playlist you’ve done.
The video optimization, you’ve done everything you can with that. The video file you got on a playlist. So that’s fine, you’re on YouTube. So your trusted authority is there. So now what you’re missing in this is your region you originally ranked it, and it started to fall is the activity if you’re not getting the activity to the so it’s user signals, especially on YouTube. If people aren’t sending YouTube, the YouTube algorithm, the proper signals for your video, then it’s likely that your video is going to drop, because people are finding more relevant videos. How are they? How is that relevance determined? Well, if people come to the radio, they stay on the video. They watch it all the way through and then they take some kind of action on the video. How do you accomplish that when nobody’s coming to watch a video of Bradley does that it, get activity in there, run some ads, relevant people, right? You’re going to create an audience for that video.
People who are looking for that whatever that thing is, doesn’t matter. Your audience has to be built around. It can be location-based, right? It can be geographical relevance, or it can be topical relevance, it can be about the topic you’re interested in. I think it can be age and age range, where you’re hyper-focused on that on that range on that, on those demographics, no matter what it is, if you’re not getting eventually traffic to that video, then how are you going to keep it up? And boosted up when there are people who have YouTube videos with traffic? I mean, we have to be really logical about this and say, the one piece I’m missing here. So Marco says that there are three pillars in this. And the three pillars are activity, relevance, trust, and authority. I’m missing the activity because I don’t have anybody watching my video. How do I get people to watch my video? Well, I mean, you could include the embed on in a press release. That’ll get activity to it for sure. Or you can do a combination
As your actual like a blog to do this, right, and then you can go out and just use some for video youtube videos, typically you can just grab some content or some content, farm content or some content that you put through a spinner, change it up a little bit and then publish a post with the route, you know, that’s optimized for that keyword that has, you know, the supporting keyword itself. And then embed that playlist with that particular video that’s optimized for that same keyword as the top video in the playlist, right, the one that’s showing is the embed even though the whole playlist is present. And again, that’s here’s a little instruction on how to do that, because used to be able to select that when you would grab the embed code which video you wanted to show at the top of the page, or you know, as the embedded video, but that YouTube took that away. But you can still do that when just adding a little piece of code into the embed code. And I’ll show you how to do that right here. So there’s a lot of really cool things that you can do just using traditional SEO tactics to rank a video. But again, a lot of that is a lot of additional work when it’s so much easier for me just to go step up $1 a day YouTube traffic through Google ads and get the results that I want. So we’re almost out of time. Let’s run through the next one a couple real quick. We’re going to go to James and Pavlo. And then we’ll come back to you BB if we have time, or actually we got another one from the client as well.
What Should You Order First If You Want To Use The RYS Drive Stack Strategy?
So James says I want to get a drive stack set up for one of my entities. And I’m a little confused about the whole RYS Google Drive stack thing on what to do first if I ordered the SEO shield package, does that satisfy the whole drive stack setup? Yes, it does the SEO power shield especially. Or do I need the order? The ROI is Google Drive stack package first before I know so if again if you just go look at the SEO shield page on our store mgyb.co, you’ll see that it includes the drive stack like the weather to location shield, starter shield, location shield or power shield, go with the power shield that pretty much covers everything. That’s your best bet. That’s why we bundled it the way that we did. So now don’t buy in our bias.
How Would You Deliver Link Building Volumes To Push Power To Different Entities?
So Pavlos up, what’s up Pavlo He says, Hey, guys, I excuse me, thanks for all the value that you give to people. You’re welcome. He says I have an SEO shoot and map embeds ready. Now I’m planning to submit link building orders. It’s better to pick narrow target points and push all power to it or spread link volume to different points such as IFTTT posts, links, g sitemap embeds, etc. Maybe you have a percentage of link usage on something like that. Thanks. Well, yeah, I mean, that’s a good question. I can’t really answer that on a general level, because I don’t know what your project is. And I don’t know what you need where.
But I like to use like built by link building gigs for strategic, like entry points within my SEO shield or my entity period, right. So I typically, you know, if it’s the first, if it’s the start of a new project, then once you get your SEO, SEO back and you have your syndication network, your drive stack, your G site, all of that, then I might just buy, you know, a great big link building package the Nitro Kit, and just include the list of URLs up to 100. Right, and just so that I’m initially seeding the whole entity, the SEO shield, essentially in all of its components, with some external links, right and that’s just to kind of start jumpstart, pushing power into the whole ecosystem, right? But once that’s done once that initial and so so, therefore, like I said I will grab all the syndication network property profile URLs, the drive stack files and folders, the G site, the ID page URL, the press advantage organization page URL, the GMB assets including the GMB map and the GMB website all of those will go into my target URL list for my first initial link building package which will have basically all of them you know keywords for the entire project will be included in my keyword list, because all I’m trying to do is really kind of jumpstart the whole you know, pushing relevancy into the entity period. But then once that is initially done, then I go in and I start strategically buying link building packages with more focused anchor text based upon you know certain things that I’m certain keywords or keyword sets.
I’m trying to push within my project. So I might build all of, you know, by a whole link building package to one page on the G site. But on the G site, it might, it’s a theme, the mirrored page that might have, you know, embeds and or links back with anchor text links back to specific pages on my money site. And that’s, that’s where I’ve talked about on multiple occasions over the last couple of months, really, you can do things like for example, if you’ve got a keyword that is difficult, you’re having difficulty ranking, then you can take the post that has been syndicated out to your syndication network targeting and optimized for that particular keyword. And go extract the post URLs from your syndication network, by a link building gig to build specifically to those posts, URLs and of the corresponding g site page that have those posts embedded in and all of that so now you can see you can take very, very specific keyword sets and start pushing relevancy to very specific points within your project, which is what we were kind of talking about earlier. With like that kind of visual that I tried to explain with a funnel. And you know, you start off with a bunch of links out there, but they all funnel down into one very specific pinpoint that we’re trying to push relevancy to. And that’s typically what I do. You know, occasionally once every 90 days or so I’ll do just a more general link building and or embed campaign to just the entity assets in general. But most of the time, I just do that in the beginning. And then on a monthly basis, I’m finding strategic parts of my project that I’m trying to push, and I’ll set up the link building campaign or bed campaign accordingly.
is a really good question and we’re out of time, guys. You want a really good question. Something Okay, hammer, the first time around, you hammer, everything, you hit everything, everything needs to be boosted up. Then you get the data Three weeks later, and you see what you need to focus your resources. And then you set up a schedule where you go through cycle through your life.
Building so that no single target gets hit time and time and time again. Because it’s going to continuously death. set that up, set that upon a schedule. And you know, that is the best. There’s nobody like dedhia he’ll take care of.
Okay. And then Clint very quickly, I’m, we’re a little bit over, but I can answer this rather quickly.
Should You Add More Content To A Website Before Building An SEO Shield?
Clint says, Hey guys, I have a client who wants their site strengthened to be SEO shield, but the site is light on content, would it be best to increase the content offering first before starting on the brand shield? No. And here’s why. Because it’s going to take a little bit of time for the SEO shield to be built anyway. And then once it’s built, it takes time for it to really start to gain traction. And, you know, link building is going to be done to it, as we always recommend and all that other stuff. So no. I mean, I would just go ahead and order it now because you can be working on adding and fleshing out the content on the money site. As you’re waiting for everything else to be built. As long as you have the primary target URL for the project, to begin with. There’s no reason you can’t order that now and have it
You know, and you can work on beefing the content up as you’re waiting for the SEO show to be built and even once it’s built, you can still add more on-page at you can do more on-page SEO as your link building to your drive stack and such. So my point is, I wouldn’t wait. I’d go ahead and just order it now as long as you have the primary asset that you’re going to push relevancy to completed and published online like it’s live, then there’s no reason you don’t have you can’t order the shield now. Marco, would you agree? Absolutely. Very good. Okay, guys, thanks, everybody for being here. We will see you guys next week.
Weekly SEO Q&A – Hump Day Hangouts – Episode 302 published first on your-t1-blog-url
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