Can You Get The Benefits Of A Site’s Ranking And Leads If You Simply 301 Redirect It?

In episode 271 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one can get the benefits of a site’s ranking and leads if you simply 301 redirect it.

The exact question was:

I have a site where the owner retired but it is still ranked and giving leads. Can I simply 301 Redirect all ranking pages to another site or how would you handle the situation where I could still take advantage of the traffic?

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