How Would You Show The Progress Of Your SEO Efforts To The Client?

In episode 295 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how to show the progress of your SEO efforts to the client.

The exact question was:

Hey guys, how would I show the progress I made for a client? My current car dealer client referred another dealer to me, and I want to make a case study. What would be a good way to show the changes I effected? I have the Webmaster Tools graph and GMB insights so far. Would anything else work?”

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