Would It Be Okay To Create Social Media Accounts That Are Not Necessarily Related To A Client’s Industry?

In episode 276 of our weekly Hump Day Hangouts, one viewer asked if it is okay to create social media accounts that are not necessarily related to a client’s industry.

The exact question was:

Hey guys, I’m using Knowem to build social accounts for clients. Knowem has tons of sites covering a wide swath of the internet. Is there any risk in getting all accounts for a particular client, even if a particular website isn’t necessarily related to that clients’ industry? I wouldn’t put a cinema on Angie’s List, for example. Am I mixing up citations with social accounts?

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