Why Do You Use Multiple Tier 1 Networks For YouTube?

In episode 278 of our weekly Hump Day Hangouts, one participant asked why the team uses multiple tier 1 networks for YouTube.

The exact question was:

2) Why would you use multiple tier 1 networks for YouTube instead of just single tier 1 and multiple tier2? Why themed ring isn’t a brand ring? Can you give example of this theme ring which is non-brand ring (Marty’s cupcakes place) and non-persona ring (john doe).

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